Mobcrushing to the future!

I'm not going to lie to you; I'm in two minds about publishing this post, as I feel like I'm giving out some top secret info. Like I've found a gold mine and posting its coordinates. It's the same feeling I had as a kid when my favourite band starting gaining popularity – it's precious, and you want to hold on to it dearly...

...wow, where am I going with this? Oh, yeah, MOBCRUSH!


I've made it my mission to absorb myself in everything Mobcrush and Mobcrush-related. Why? Well, there are many reasons, but, the main of the bunch being:

1. Its Surefire Streaming

This is an obvious one; Mobcrush is a live-streaming service for mobile. That's what it is. But, what sets it apart is its ease-of-use and simple interface that allows even the most amateur streamers to get their content out (I'm referring to myself here, by the way).

On a serious note, though, we're having great success streaming ReRunners on Mobcrush. To date, we have 18 streams, reaching over 900+ views. It's amazing to show off ReRunners to so many mobile gaming-lovers...which brings me on to my next point.

2. It Has a Great Community

None of this could happen without the Mobcrush community. Honestly, though, I'm blown away by how welcoming and passionate the community is. Ever since I started streaming and becoming an active member of the community, I've met a bunch of great, positive people and influencers (shout out to Fishdix Gaming for reaching out to me), as well as seeing a huge influx of sign-ups to the Beta.

Mobcrush is perfect for receiving constructive feedback for both the game itself and also how to improve the game from a streamer's perspective – what creates great content for broadcasting.

3. Mobcrush is On the Come-Up

Mobcrush is still only in Beta, but it's gaining popularity fast. We had the privilege of having Greg Essig, Mobcrush's Head of Business Development, visit us, so we have some insight into the future of the channel, and it'll be game-changing.

Moreover, we were able to discuss with Greg our plans to build our relationship with Mobcrush, its community, and its streamers. I can't go into this at the moment, but it's very, very exciting! ReRunners loves Mobcrush. 

Plug -> mobcrush.com/KlangGames

Under the Influence: Tips from the Pros

Meet-Two-Influencers.jpg

It's a struggle building a following or starting the hype train for an indie game, but it's a worthwhile one. Going full steam ahead on the tracks of Social Media can drive you very loco, unless you have methods in place to blow off some steam. Sorry, I'll stop with the train analogies now as they're terrible.

Tilting Point's Senior PR Manager Sam Dalsimer has comprised a nice list of the best practices to expand your audience reach through influencer marketing and working with popular content creators.

#1. Influencer Marketing

Start from the bottom and grow a small but steady presence on video content and streaming networks like YouTube, Twitch and Mobcrush. Showcase your game and show off its best qualities.

#2. Reach Out to Known Influencers

Content creators and streamers are the new celebrities; however, it's good to start with contacting lower tier streamers. With that in mind, Sam states that it's important to match your game to the right influencer by watching their videos and reading their viewer comments.

#3. Know when to pursue organic or paid for content

Sometimes it's helpful, if you have the budget that is, to spend a little to get a little influence over the influencer. But, like Sam states, it's a two way street; you’re giving them content they can monetize, and they’re giving you the exposure you need.

#4. Mixture of performance and brand

Think influencer marketing as way to generate downloads, as well as a way to create a visual and emotional connection to a potential new audience, especially if their favourite YouTube streamer has been covering your game.

Sam notes that using a unique tracking URL in the video description is a good way to get some analytics on how many clicks are being generated. Plus, it's good to remember that YouTube is the second largest search engine online.

#5. It's a marathon, not a sprint

Influencer marketing is all about building relationships, getting to know content creators, and dedicating time and effort to it. Remember, successful influencers and streamers take time to build up their brand, your strategy should also reflect this!