Ambassadors of Avesta: Inside SEED’s Player Advocate Program

In SEED, collaboration has always been more than a game mechanic; it’s the foundation of everything. From the societies forming across Avesta to the teams shaping SEED’s future behind the scenes, the story of SEED is one of people working together toward something bigger. That same spirit lives at the heart of our Player Advocate Program; a group of passionate players helping Klang build and better SEED from within.

For many of these players, joining the program wasn’t a hard decision. “I really enjoy the game, and the Klang team seems really nice,” says Stunner, one of SEED’s Player Advocates. “I didn’t hesitate to accept the invitation and help the game continue to develop through my contributions.” Others, like Staticsprite, were drawn in by a long-standing love of the SEED community. “When I joined the Discord some years ago, I fell in love with the ideas around the game. From the start, I wanted to be a helpful member of this amazing community. Joining the Player Advocate program was a no-brainer.”

At its core, the program is all about connection, not just between players and developers, but between people who share a vision for what SEED can become. Advocates act as a bridge, offering feedback, surfacing issues, and sharing insights from daily play. “Knowing that we have a direct line to the devs for any bugs or issues helps get fast fixes,” explains Fizzlekins. That open line of communication runs both ways: “We have meaningful, open discussions,” says Staticsprite. “Klang really listens to the feedback we throw around in chat.”

The collaboration isn’t limited to problem-solving, either. Advocates often find themselves working together, sharing discoveries, and helping one another navigate SEED’s evolving world. “Having a dedicated channel has meant we can help each other find workarounds or combine observations as a collective,” says Stunner. “Deep-diving into the game together has been a big help, and a lot of fun.” That sense of shared purpose is echoed by Willow, who’s found real friendships through the program. “Just meeting other players has been amazing,” she says. “I’ve played other games outside of SEED with people I met here.”

Looking to the future, the Advocates share a common hope: that SEED’s community continues to grow as dynamically as its societies. “I’d love to see more society leaders with different approaches to running a society,” says Stunner. “As governance options expand, I expect a wonderful variety of societies to emerge.” Fizzlekins imagines entire metropolises flourishing across Avesta. “I hope to see several large cities on different islands, each thriving.” For Staticsprite, the foundation for that future is already there. “If we keep growing the way we are, we have a golden community in our hands. Everyone is helpful and kind. Keep on rocking, people!”

The Player Advocate Program is still growing, but its impact is already felt across Avesta. Every bug found, every idea shared, and every society built with care all contribute to the living experiment that SEED represents. More than anything, these Advocates remind us that SEED isn’t just a world being built by developers. It’s a world being shaped by everyone who chooses to be part of it.

If SEED and our community sound like your kind of adventure, come join us on Discord HERE. Just ask one of our society leaders for an invite code to jump into the game!